> Верхний знак – дизайн 1997 года,
нижний – рестайлинг 2000 г.
> Task: friendly, beginning in the
market advertising company, with the bright, emotional name. The decision
was given up completely at the discretion of the designer, with wishes
of reflection of a structure of the company and adaptability to manufacture
of drawing of a mark at marks of production.
> Decision: Outlines of the letters of a short word («Hurrah!»/«Ура!»)
have caused the laconic decision with allusion on the Japanese hieroglyphs.
Accented geometric graphics associates with exact manufacture.
> Restyling (below), 2000.
> Use within 3 years has shown unsufficient readability of a trade
mark. The growth of the company also has pushed to updating style
according to the modern graphic tendencies.
